Since 1890, The Kanoo Group has been a master of all trades. Today, The Kanoo Group remains a symbol of innovation, quality, and success. We strive to provide a diverse range of quality products and services to the highest standards across selected growth markets. This continued leadership is the result of our staying true to our Vision, Mission, and Values.

Our Vision

THE LEADING REINFORCING STEEL BUSINESS IN THE REGION AND BEYOND

BRC ARABIA LLC's Human Resources, professionalism, long experience, product quality, reputation, facilities, capabilities, diversity and ethics, not the size or volume, are the strengths of being the Leader in the Reinforcing Steel Market in the region which shall continue and go beyond, in the future.

OUR MISSION

DELIVERING SUSTAINABLE EXCELLENCE

In line with our Vision to remain as the leading steel reinforcement business, our Mission is to continuously deliver sustainable excellence in all fields of services provided to the Market. This will be ensured by the commitment of BRC ARABIA Management to keep talented Human Resources, coupled with the best facilities and capabilities to produce unique products, and quality and engineering solutions as per customer's requirements, leading to continuous profitability of the Business Share Holders, Staff and Employees.

OUR VALUES

CUSTOMER FOCUSED, ETHICAL, INNOVATIVE, AGILE, COMPETENT & INTELLIGENT, COLLABORATIVE, ACCOUNTABLEE

Our Vision and Mission shall be achieved through the best work practices. We shall always remain focused on our customers' needs thru BRC's high competence and by offering innovative and intelligent work solutions with the strictest ethical practices by all employees. Our diversity and long experience give us the ability to meet the Market change and requirements. Teamwork and collaboration are the keys to our success and achievement. Results shall be measured and we shall be accountable for our success or failure.